Store and data audit
We analyse the e-commerce platform, catalogue, order history and existing contact lists to design the automation strategy.
Distributor of Klaviyo
Klaviyo
Klaviyo is a marketing automation platform purpose-built for e-commerce that centralises customer data and uses it to deliver timely email and SMS communications: abandoned carts, welcome flows, reactivation campaigns and post-purchase notifications. At Summum Sistemas we distribute and implement Klaviyo so your online store converts more and builds lasting customer loyalty.
Klaviyo aggregates real-time behavioural data — pages visited, products viewed, purchase history, average order value — and turns it into the engine for segmented automations. Each message reaches the right person, on the right channel, at the moment it is most likely to drive action.
At Summum Sistemas we configure the Klaviyo integration with your e-commerce platform, design the priority automation flows and define the list and segment structure that allows campaigns to scale without losing personalisation. We work with Shopify, WooCommerce and other platforms common in the Spanish market.
Success in email marketing is measured not only in open rates but in attributed revenue. That is why we set up conversion tracking from day one and produce clear reports that connect each automation to its real impact on turnover.
The Klaviyo process.
The process · four stagesIntegration and initial setup
We connect Klaviyo to the store, configure event tracking, import historical data and structure lists, segments and custom properties.
Flow design and activation
We build and activate the priority automation flows: welcome, abandoned cart, post-purchase, win-back and any business-specific sequences.
Optimisation and ongoing support
We monitor each flow's performance, run A/B tests and adjust segmentation and content to maximise return over time.
What is included
What Klaviyo includes.
The operational detail: what we deliver as part of the work and what we keep alive afterwards.
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E-commerce platform integration
We connect Klaviyo with Shopify, WooCommerce and other platforms to sync orders, products, customers and behavioural events in real time.
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Email automation flows
We design and activate flows that cover the full customer lifecycle: acquisition, first purchase, retention, cart recovery and win-back of inactive customers.
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SMS automation
We complement the email channel with SMS for urgent notifications, order confirmations and high-priority campaigns, in compliance with applicable privacy regulations.
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Advanced segmentation
We build dynamic segments based on behaviour, customer lifetime value, purchase frequency and product data so every message is relevant.
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Revenue attribution
We configure conversion tracking so every automation shows its real contribution to store revenue, with no guesswork.
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Templates and email design
We create or adapt email templates aligned with the client's brand identity, optimised for mobile and tested across major email clients.
Summum cluster
How it connects with its sisters.
Klaviyo delivers greater impact when combined with Summum Sistemas' integration work and Summum Consultoría's data and compliance expertise. This ensures the marketing automation channel operates on reliable, GDPR-compliant data.
consultoría
Summum consultoría
We ensure that Klaviyo lists and commercial communications comply with GDPR and Spanish data protection regulations.
View service → iaSummum ia
We extend Klaviyo flows with intelligent automations that enhance personalisation beyond standard rules.
View service → sistemasSummum sistemas
We connect Klaviyo with the ERP so stock, margin and logistics data inform marketing campaigns.
View service →Frequently asked questions about Klaviyo.
What type of online store is Klaviyo suited for?
Klaviyo is particularly well suited to online stores with an active customer database and a recurring product catalogue. It works well across fashion, beauty, food and any vertical where repeat purchase and retention are key objectives.
Does Klaviyo replace the email marketing tool I already use?
In most cases, yes. Klaviyo replaces generic email marketing platforms because it specialises in e-commerce data and enables far more precise segmentation and revenue attribution. Migration of existing lists and automations is included in the implementation project.
What data does Klaviyo need to work well?
The more behavioural data the store has, the more precise the segmentation. The recommended minimum is a synchronised order history and product catalogue. From there, Klaviyo starts generating value within the first few weeks.
How is Klaviyo's return on investment measured?
Klaviyo attributes revenue generated by each flow and campaign directly within the platform. This makes it possible to see which automations drive the most revenue and make optimisation decisions based on real data.